Filomena’s Franchise
A franchise marketing system designed to present Filomena’s as a strong business opportunity — combining brand storytelling, content, advertising, and lead follow-up.
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Leads
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Cost per Qualified Lead
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Appointments
Project Snapshot
Industry
Coffee Shop Franchise
Focus
Franchise Lead Generation
Services
Content, Ads, Funnels, CRM, Automation
Goal
Attract and nurture qualified franchise prospects
The Challenge
Filomena’s needed more than visibility.
The goal was to communicate the franchise opportunity clearly, build trust with potential investors, and create a system that could support prospects from first contact to scheduled conversations.
The challenge was turning a warm, artistic coffee shop brand into a compelling business opportunity.
The Strategy
Positioning
Present Filomena’s as both a lifestyle brand and a scalable franchise opportunity.
Content
Use videos, visuals, and storytelling to communicate the brand experience.
Paid Ads
Drive qualified prospects through Meta and LinkedIn campaigns.
Funnels
Create a clearer path from interest to consultation.
CRM & Automations
Follow up with leads through structured email, SMS, and nurturing sequences.
What We Built
Creative Direction
The visual direction focused on warmth, creativity, community, and opportunity — showing Filomena’s not only as a coffee shop, but as a brand people can believe in and build with.
The Impact
Why This Matters
A franchise sale is not just a transaction.
Potential franchisees need clarity, confidence, and emotional connection before taking the next step.
Our work helped structure that journey — making the opportunity easier to understand, easier to trust, and easier to act on.
Sebastián & Carina | Founders of Filomena’s Bean Coffee
Why They Needed a Connected Franchise Marketing System
As Filomena’s began franchising, Sebastián and Carina needed a marketing partner who could translate the warmth of the brand into a system built for growth.
Attomo helped structure their franchise marketing through content, lead generation, follow-up, and automation — creating a clearer path from interest to qualified appointments.
“Once Attomo implemented their system, we started getting qualified leads consistently — and appointments with serious prospects.”
— Carina
Co-Founder of Filomena’s Bean Coffee
Want to Build a Franchise Marketing System?
We help brands turn interest into qualified conversations through content, ads, funnels, and automation.